Knowledge Base
General FAQs
General FAQ
We understand that you may have questions, and we’re here to provide you with all the answers you need.
Pricing Options
Sterling for Politics
How can Sterling help my campaign fundraise?
Sterling for Nonprofits
How can Sterling help my nonprofit raise for our cause?
Sterling for Business
How can Sterling help my business grow?
Legal
General FAQ
What does “AI-driven targeting” really mean?
Enrichment vs. Acquisition - which do I really need?
If you’ve got an existing list that needs some updating, you’re looking for enrichment. If you don’t have a list and want some targeted leads, you want to make an acquisition. When you contact us, we’ll hear your needs and make our recommendations.
What pricing options are available?
Sterling believes that quality products should be accessible to all. We’re dedicated to keeping our prices affordable and offering options so clients can achieve impactful results without breaking the bank. We offer Pay Now, Pay Later, and Pay with ROI options for qualified clients. Check out our Pricing page for more information.
Who does Sterling work with?
Sterling provides data for non-data people because we’ve been there and experienced the frustrations that come with doing outreach. Sterling works with campaigns, digital firms, companies, nonprofits, and anyone who needs good leads and up-to-date contact information.
What does Sterling offer?
Sterling offers data acquisition, data enrichment, peer-to-peer texting, and data solutions for campaigns, causes, and companies. We provide unparalleled contact data quality, precise targeting, and hands-on support.Â
How can I get in touch?
- You can schedule a demo, submit a contact form, or email us directly.Â
- For general inquiries: info@sterling.ai
- For pricing & purchases: hello@sterling.ai
To make an acquisition purchase ASAP: acq@sterling.ai
What is a "Fundraising Credit Score"?
A fundraising credit score is calculated by Sterling to determine a political campaign/org’s likelihood of being able to have the fundraising success needed to pay back via installment payments or by ROI.
See more information on our Pricing page. Â
Sterling for Politics FAQ
What does Data Acquisition mean?
Campaigns, causes, and companies are looking for leads and targets—whether it be donors, contacts they want to connect with, or sales leads.
You asked me for a HASH file - what is this?
A hash file is an encrypted version of your existing email/mobile phone list. You can use a hash file to suppress your current list when acquiring data from us while maintaining complete confidentiality of your list contents. Sending a hash file means you’ll receive some NTL (New-to-list) leads and still get the number of targets you expected.Â
A popular hashing tool is: https://swaps.dccc.org/
When do you need to do data enrichment?
Typically, data enrichment is needed when a list of leads or targets is missing key information, such as email addresses or mobile numbers. Also known as “Append Services,” this can help with poor list performance or when reactivating an existing audience.
How does “Texting List Rental” work?
Sterling believes that quality products should be accessible to all, and Texting List Rentals is one of those ways. With P2P texting, you can quickly and efficiently acquire opt-in donors while raising money upfront. Plus, nearly all text messages reach donors, unlike emails.
You provide the text message copy + media, and we do the rest. No other method raises more money more quickly and with greater reach than peer-to-peer texting.
What is your P2P Texting List Rental process?
- Set the Budget. We work with you to set a cost-effective budget and schedule for the texting list rental.Â
- Toll-Free Verification. We register a toll-free number for you.
- Share Final Content. You provide an approved copy and a graphic or GIF for the MMS send.Â
- Send. With your approval, our peer-to-peer team sends out your text messages.Â
- Monitor Returns. Over 48 hours, our team tracks how much the texting campaign raises.
What is your P2P Texting List Rental process?
Many campaigns start with an existing list that needs to be updated, so you’re looking for enrichment. We can also add some additional targeting to an enriched list. If you’re looking to buy new names and target new audiences, you want to make an acquisition. We’ll talk through the options and make our recommendations.
Sterling for Nonprofits FAQ
Why should a nonprofit do Peer-to-Peer Texting (P2P) to fundraise?
P2P Texting List Rental allows nonprofits to cast a much wider net on available targets, raise immediate upfront money, and acquire a list of exclusively opted-in supporters. No other method raises more money more quickly and with greater reach than peer-to-peer texting.
You asked me for a HASH file - what is this?
A hash file is an encrypted version of your existing email/mobile phone list. You can use a hash file to suppress your current list when acquiring data from us while maintaining complete confidentiality of your list contents. Sending a hash file means you’ll receive some NTL (New-to-list) leads and still get the number of targets you expected.Â
A popular hashing tool is: https://swaps.dccc.org/
Enrichment vs. Acquisition - which do I need?
Many nonprofits start with an existing list that needs to be updated, so you’re looking for enrichment. A healthy list is vital to update a few times a year, especially if you see performance issues. We can also add some additional targeting to an enriched list. If you’re looking to buy new names and target new audiences, you want to make an acquisition. We’ll talk through the options and make our recommendations.
Sterling for Business FAQ
What is Archer?
Why does my company need Enrichment?
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